Mark Twain: Innovator and Entrepreneur in the American Publishing Revolution (Part 2 of 3)

The concept of disruptive innovation, coined by Clayton Christensen, explains how simpler, more affordable, and often more convenient products or services initially target the lower end of the market but eventually evolve to outperform and displace more sophisticated and expensive incumbents. This pattern can be seen across various industries where innovations disrupt existing markets by delivering functionality adequate for most users at a significantly lower cost. Applying this framework to the Paige Compositor helps explain its commercial failure despite its advanced technological capabilities. The Paige Compositor was initially envisioned as a groundbreaking machine that would revolutionize the printing industry by automating the typesetting process more efficiently than ever before. It was designed to set, justify, and distribute type automatically, using sophisticated mechanisms that mimicked human hand movements. On paper, this offered a promising leap forward in printing techn...